Bloggers, Critics, Sports and Other Writers (not covered elsewhere)

What the job involves

• Determines written advertising approaches by consulting clients and management, and studying products to establish principal selling features
• Writes advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
• Makes decisions about the specific content of publications in conjunction with other senior editors and in accordance with editorial policies and guidelines
• Reviews copy for publication, to ensure conformity with accepted rules of grammar, style, format and story coherence as well as the accuracy, legality and ethics of content
• Collects and analyses facts about newsworthy events from interviews, printed matter, investigations and observations
• Writes news reports, commentaries, articles and feature stories for newspapers, magazines, journals, television and radio on topics of public interest
• Researches and writes technical, information-based material and documentation for manuals, text books, handbooks and multimedia products
• Critically discusses daily news topics in the editorial columns of newspapers and reviewing books, films and plays